As Hollister’s subsidiary activewear, loungewear and underwear brand, Gilly Hicks markets everyday apparel to a Gen-Z consumer. As an associate art director on the brand’s creative marketing team, I worked to bring the current evolution of the brand’s story to life across a variety of content channels.
Self-Gift Guide
Branded Social Media
The in-feed social media content featured below was developed to span a variety of seasonal floorsets as a form of branded storytelling.
Giphy Stickers
